Siparila's high-quality interior panels have also found their way into BAUHAUS stores in Tallinn, as well as in Rocca al Mare and Lasnamäki department stores. In both stores, Siparila's products are part of the store's interior design range, offering customers versatile solutions. In this article, Silja Meesit, department manager of the BAUHAUS Rocca al Mare building department, and Priit Jamnes, department store manager of Lasnamäki, talk about their cooperation with Siparila and how the interior panels have been received in the Estonian market.
Natural wood also in Estonian homes
BAUHAUS aims to provide customers in Tallinn with a wide range of high-quality interior design products. In Finland, Siparila interior panels have been a part of BAUHAUS's offerings for several years. Silja Meesit, department manager at Rocca al Mare, wanted to give her Tallinn customers the chance to enhance their homes with natural wood. Priit Jamnes, the department store manager at Lasnamäki, adds that Siparila interior panels complement the BAUHAUS range, enabling customers to create durable, high-quality interior solutions.
A shop-in-shop concept speeds up the start of sales
The best thing about the cooperation has been the speed with which the products have been sold," says Meesit. "The ready-made shop concept of Siparila interior panels has been easy to integrate into the shop interior, which has made our work much easier," he adds. Priit Jamnes also stresses the importance of product training, "Both stores have received support in launching the products, which has improved the customer experience." The innovative surfaces and Scandinavian style of Siparila's interior panels have attracted customers to the stores.
Differences in interior design trends
Despite their geographical proximity, there are differences in interior design styles between Estonia and Finland. "In Finland, black interior panels have been popular for a long time, but here in Estonia, they are just starting to become more common," Meesit says. Jamnes, from the Lasnamäki store, adds that there is also a widespread interest in Estonia, especially in natural wood tones and textures. "Our customers appreciate Scandinavian design but also look for durability and longevity in interior design products. Siparila's interior panels meet these expectations very well," Jamnes sums up.
BAUHAUS stores focus on a comprehensive range
Both BAUHAUS stores in Tallinn boast a wide selection of Siparila interior panels, each chosen for its unique Finnish design. The PURO interior panel, a lath-like design by Laura Väre, is a standout piece that brings the Scandinavian minimalism typical of the RATIA design studio alongside traditional panel forms. The rougher surface texture of the STRUKTUURI, KUURA, and ROSO interior panels provides alternatives for those who want the natural look of wood in their interiors. Many interior panels are also suitable for saunas and wet rooms, offering a unique touch to any space.
The importance of customer service
When it comes to selecting surface materials for your home, it's crucial to consider the overall vision. The impressive display of interior panels in both Tallinn stores serves as a testament to the quality and variety of interior materials available. "We are dedicated to showcasing top-notch interior surface materials. Our goal is to make it easy for customers to discover these materials in our stores. Visitors can take their time exploring the array of interior design finishes and can always rely on our knowledgeable staff for guidance," explains Meesit the department manager of Rocca al Mare.
The Lasnamäki store offers various interior design options, including Siparila interior panels in different colors and finishes. "The STRUKTUURI panel, for example, comes in several color options, helping customers find the right shade for their space," Jamnes mentions.
Future prospects and development of cooperation
Both Meesit and Jamnes are looking forward to furthering their collaboration with Siparila. Meesit expresses satisfaction with Siparila's interior panels and anticipates the development of more innovative panel solutions in the future. Jamnes emphasizes that customer feedback has been positive and there is increasing demand, particularly for natural interior panels. He notes that customers are showing a growing interest in ecological materials and sustainability. Siparila's interior panels, made from real wood, are seen as environmentally friendly and durable, aligning with this trend.
The power of cooperation
The Siparila interior panels have enhanced the BAUHAUS range, particularly in terms of quality and design. Meesit, the department manager at Rocca al Mare, stated, "Siparila interior panels have consistently met our customers' expectations for quality and durability. It has been a pleasure working with Siparila." Jamnes, the department store manager at Läsnamäki, emphasized that the local customer base has embraced the Finnish interior panels and that Siparila's interior panels have played a crucial role in the store's interior product range.
Regarding product marketing and display, BAUHAUS has provided support and visibility for the products in its stores. "We are always ready to recommend Siparila interior panels to our customers because we know they offer high quality and timeless style," Jamnes says.
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